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NewExpo '98 HomeAbout NetExpo
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Where and WhenWho Should AttendProducts and ServicesSpecial EventsPricing InfoSeminar Overview
Web Design
1. Creating a Web Site with Adobe PageMill 3.0
14. Rx for Web Pages: Using Java Script
20. How to Keep Your Site Fresh with Changing Graphics and Content
21. Rx for Web Pages: Navigation Buttons
31. Photoshop for Web Designers
53. Rx for Web Pages: Graphic Special Effects & Techniques
54. How to Streamline Web Graphics Using Adobe ImageReady 1.0
56. Photoshop for Web Designers (Repeated)
62. Beyond HTML: Other Ways to Create a Dynamic Web Site
69. The Secrets of Savvy Web Design
85. Effective Web Design: Interface Design Elements

Advertising Marketing
2. Web Marketing: A Tool for Everyday Business
9. Public Relations 101 on the Web
15. Using E-Mail Newsletters to Generate Sales, Gain Customer Loyalty, and Educate Members
23. How to Harness Technology to Create Great Design
24. How to Drive More Traffic to Your Web Site
29. How to Sell Your Creations Through Your Web Site, CD-ROM or DVD
33. Top 10 Trends in Online Advertising
37. Finding Your Market on the Web
39. Business-to-Business Marketing on the Internet
42. Brand Building on the Internet: A Case Study of Toyota & Levi Strauss
48. Integrating Traditional and Interactive Marketing Messages
57. Online Advertising Effectiveness
64. Strategic Planning for Internet Recruitment
70. Targeting Content Online: Hitting the Bull's Eye
80. Gaining Valuable Marketing Data from Web Site Analysis
84. Direct Response Marketing on the Internet

General Interest
3. Innovative Political Uses of the Internet
10. Bits from Above: Internet by Satellite
16. Customer First: Internet Style!
25. Web-Enabled Training: Knowledge When You Need it
34. The Power of a Virtual Community: Gain Competitive Advantage, Realize ROI
40. Intranet Case Studies
47. Creating Online Help Systems with RoboHTML
58. Predicting the Growth and Change of the Internet
65. Hype, Hope and Reality: The Networked Economy
71. How to Create a Secure Network on the Internet
79. Internet Legal Issues
81. Virtual Storage: 10 Steps to Successful Image Archiving

Web Publishing
4. Customize and Maintain Your Web Site with Database-Driven Technology
11. Document Reuse: Intelligent Authoring for the Web
17. Writing for the Web
26. Source to Resource: Converting Text for the Web
35. How to Create and Manage Successful Online Publications
41. Publish (Well) or Perish: How to Make Your Web Site Efficient and Cost-Effective
49. Church and State United: Integrating Content & Commerce
66. The Future of Digital Imaging and the Internet
72. Beyond Gutenberg: The Future of Writing in the Internet Age
82. XML: The New Universal Data Format for the Web

E-Commerce
5. How to Build Credibility for Your Web Site's E-Commerce Solution
12. Extranet Applications at Work
18. Creating an Effective E-Commerce Web Site in Uncharted Territory
27. E-Commerce Security: Protecting Your Clients, Your Reputation, and Your Profits
36. E-Commerce 101: the Elements of E-Commerce
43. Integrating the Web into Your Business Plan
50. Computer Telephony Integration: "Enabling Technology" for E-Commerce
51. How to Back Up Design with Dynamic Content
59. Payment Services for Web-Based Electronic Commerce
61. Understanding the Emerging E-Retail Consumer
67. Maximize Your E-Commerce Transactions with Strong Content
73. A New Model to Integrate E-Commerce and the Enterprise: Decreased Costs, Better Margins

Web Development
6. Bringing Vision to Reality: A Case Study of Kellog's Web Site
13. Building and Training a Web Development Team
19. Successful Web Site Strategies
28. Effective Utilization of Multilingual Web Sites
30. How to Plan or Update A Quality Web Site
68. Creating a Technology Presence for Non- Technologists
74. Challenges Facing an Organization's Web Operations
75. Developing a Component Strategy: Choosing the Best of Breed Software
83. 10 Online Mistakes to Avoid When Creating a Web Site

Electronic Publishing & Design
7. Essential Concepts and Key Skills for Photoshop Users
8. How to Put Punch into Your Presentations
22. Photoshop Tips & Tricks for Advanced Users
32. Boost Your Productivity Using PageMaker Style Sheets & Tags
45. How to Customize QuarkXPress with Xtensions
46. Exploring the Newest Features of Adobe Photoshop 5.0
55. Quark Xpress Tips & Tricks for Advanced Users
63. Upgrading to QuarkXPress 4.0
77. What's Hot, What's Not in Graphic, Multimedia & Web Design
78. Boost Your Productivity with Quark Style Sheets and Tags

Knowledge Management
38. Seven Steps to Implementing Knowledge Management in Your Organization
44. The Four Key Capabilities Required in a Knowledge-Management Platform
52. A New Paradigm for Corporate Infrastructure: Fat/Thin Clients ina Restricted Bandwidth World
60. The What, Where, Why and When of KM
76. Sharing Information Brings Measurable Results